6 Triggers for Business Blogs


You want to express an opinion about an industry-related issue:

  • Responding to something you read, saw or heard in the media.
  • Commenting on current events (e.g. proposed legislation) that affect your industry).
  • Making a proposal that would improve or change your industry.
  • Challenging the status quo.


You want to share an anecdote or story with your readership:

  • A funny story.
  • A story with a moral.
  • A wacky anecdote.


You want to offer tips, hints and suggestions:

  • “7 ways to …..”
  • “5 things to avoid when ……”
  • “10 things to remember when ….”
  • “9 valuable tips on ….”
  • “Do’s and don’t’s”


You want to explain some aspect of your product or service:

  • A detailed description of your product.
  • A detailed description of the services you offer.
  • A list of benefits of your product/service.
  • “What to look for when purchasing ….”


You want to share personal stuff with your readers:

  • Personal anecdotes.
  • News and views on issues not directly related to your industry.
  • A review of a movie/play you saw.
  • A review of a book you read.
  • Stories associated with family members.
  • Opinions on non-industry related issues.
  • Opinions on world events.
  • Opinions on political and politicians.


You want to inform readers of a forthcoming event:

  • Product launch or book launch.
  • Seminar or workshop.
  • Lecture.

If you know your business needs a blog, but you haven’t the time or the patience to write it, Contact Yanky. Creating business blogs for clients is what I do. Real well.

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